DocuVenture's CD-ROM Marketing Services
DocuVenture provides full-service CD-ROM marketing programs,
from implementing third-party partners programs to full-scale multimedia product merchandising.
Below is a listing of our CD-ROM services:
General project management
Project positioning, strategy and goals
Project specification
Determine scheduling and cycles of review
Organization, structure, and design of the CD-ROM browser/interface
Creation of the CD-ROM interface including document and image preparation
Preparation of the CD-ROM for compatibility with the platform(s) and
operating system(s) of your choice
Delineation and documentation of submittal procedures
Recruitment of participating vendors
Collection of submittals/presentations
Implementation and quality assurance of entries on CD-ROM
Production of test disk to be approved by participating vendors
Pre-mastering of the CD-ROM
Delivery of a master of the final product
Typical CD-ROM Project Scenario: A.
Engineering
- System specifications
- Build in compatibility to appropriate operating system(s) and platform(s)
- Interactive programming (structure and hierarchy of user interface;
number and types of "hot buttons" and desired linkages)
- Design and build browser/GUI (includes custom art, icons, hyperlinking,
testing and debugging)
- Implementation and quality assurance of submittals on CD-ROM
- Production of test disk to be approved by participating vendors
- Pre-mastering and mastering of the CD-ROM
B. Recruitment of Third Party Program Participants
- Qualification of primary prospects
- Development of recruitment procedures and "toolkit" for
participants
- Recruitment and registration of participants
- Management of submittal process
C. Project Management
- General project management (off-load all or any process from your
company)
- Project specification
- Interface with management, engineering, and marketing
- Team management and scheduling
- Packaging (e.g. concept, design, layout, art, and production)
- Communication of project status
- Adherence to scheduled timeframes
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